Over 2.5 million visit the Pensacola area annually, making it one of Florida's most popular tourist destinations. The city is the birthplace of the world-renowned Blue Angels, as well as the national aviation museum, zoos, and relaxing beaches.
This idyllic location presents an exciting opportunity for vacation homeowners in Pensacola. You could even rent out your home for the summer while vacationing in another area. This could be the start of a lucrative vacation rental portfolio (and career!)
One of the first rules of thumb when starting a rental portfolio is communication.
Discover vacation rental communication tips that will inspire guest loyalty summer after summer while attracting new guests to the area.
Guest Communication and Vacation Marketing
At its core, marketing is a creative communication strategy. Vacation property owners need strategies that reach potential guests (and past tenants) where they are in the decision-making phase.
Suppose you want to attract potential guests to your property.
You could market to various demographics:
- Those actively looking for Pensacola vacation rentals
- People thinking about going on vacation
- Targets who aren't actively thinking about vacationing (but meet other demographic criteria)
Social media is a must for vacation marketing, especially channels like Instagram and Facebook. The ladder is particularly effective for local marketing. TikTok is another fast-rising platform ideal for communicating vacation experiences.
Improving Guest Experience Strategy
You could say the guest experience starts with your marketing process. The goal is to create an immersive experience as much as possible through marketing strategies so that leads can better imagine themselves in the rental.
Optimize your social media strategy and rental listings with professional photography and videography. Drone videography is particularly effective in facilitating immersive experiences.
Communicate all amenities in your rental listings, including proximity to local shops, restaurants, and attractions.
Vacation Rental Communication Tips For Amenities
Thinking about amenities is a good springboard for upgrades. After purchasing a rental, you may want to install a pool to attract guests expecting one during vacation. If you want to attract larger parties, you could build out additional guest bedrooms.
This is a good time to remodel the kitchen to facilitate more cooking and entertaining. Great hosting tips help facilitate better hosting experiences for their guests!
Do you want to inspire guests to enjoy a spa day at home?
You may need to renovate your rental bathroom to enable these experiences.
This may include the following upgrades"
- A new, spacious tub
- Jacuzzi jets
- New shower doors
- Adjustable lighting
- New vanity
- Linen closet with fresh towels
Provide spa-themed welcome baskets to guests complete with bath bombs, fragrant shower steamers, luxury shampoos and conditioners, robes, and pressed juices.
Invest In Quality Vacation Rental Management
Working with experienced property managers is paramount to your rental communication strategy. You'll soon discover how vital professional property management is to your income, even for one rental alone.
Property managers conduct routine maintenance, make themselves available for guests' questions, and make sure all maintenance requests are serviced promptly.
Your Next Steps
You're now ready to contribute even more to Pensacola's thriving local economy. Remember these vacation rental communication tips when preparing your rental for marketing and guest placement.
At PMI C-Shell, we're committing to growing Pensacola's tourist economy. Our digital platforms and property management expertise work together to maximize rental profits.
Get in touch to learn about your options!
