Did you know that Pensacola is one of the most popular cities in Florida? With premier beaches and plenty of outdoor activities, it is a vacation destination for the whole family to enjoy.
If you're thinking about investing in real estate in Pensacola, you can make a lot of money with a vacation rental. But how do you get people to book your property?
The answer is simple: marketing. Read on to learn about some of the best vacation rental marketing strategies you can try as a new rental property owner.
1. Utilize Social Media
Social media is a fantastic tool for all types of advertising, and property marketing is no exception. Post your rental in travel groups tailored to your location. Look for popular social media figures in Pensacola and reach out to form a partnership.
Much of the social media marketing you can do is free. It takes a little bit of work, but gaining exposure will benefit you immensely in the long run.
2. Encourage Positive Reviews
Although you can't force guests to leave positive reviews, you can certainly encourage it. Make it clear in your listing and in any guidebook that you would like positive reviews for other potential guests to read.
Give your guests the experience of a lifetime with things like good communication and unique amenities. They will have numerous things to write about that will make your property stand out.
3. Let Your Property Speak for Itself
An easy way to market your property is to let it speak for itself. Make sure it is clean, well-designed, and has the latest features and amenities for guests to enjoy.
Some of the best amenities include:
- Energy-efficient appliances
- Stocked fridge and pantry
- Hot tubs and pools
- Gear for outdoor activities
Ask your guests to leave advice for what amenities they would prefer, and consider adding them to your collection if possible.
4. Create a Compelling Listing
When you list your property, you need it to stand out amongst similar vacation rentals in your area. That's why a good listing is the key to rental property marketing success.
Include high-quality photos, flashy language, and a list of unique features up front to guarantee more bookings.
5. Use Dynamic Pricing
You should raise prices during popular periods, but you also may need to lower them during the slow season. It's better to make less money on discounted rentals than no money at all.
Consider using dynamic pricing for your property. Many vacation rental booking apps can automatically adjust the price of your property based on factors such as popularity and ratings.
Try These Vacation Rental Marketing Strategies
If you own a short-term rental, you won't have to worry any longer about filling those vacancies. With these vacation rental marketing strategies, you will have your property booked to bursting in no time.
Do you want to take your rental property marketing a step further? Consider working with a property management company in Pensacola such as PMI C-Shell.
Our full-service real estate firm has over two decades of experience helping rental owners like you. Reach out to us today to get started.
